TECHNOLOGY

Common challenges Technology Providers face in driving growth

  • Evolving from products to solutions
  • Mastering complex sales and partner channels
  • Co-opetition with other companies
  • Disruption due to Cloud Services and other technical evolution

COMMERCIALIZATION

Typical levers to maximize growth of technology businesses

  • End-to-end Go-to-Market Design
  • Commercial Model Development
  • Pricing & Licensing
  • Sales Strategy & Effectiveness
  • Channel Strategy & Optimization
  • Marketing Strategy, Value Propositions, & Message Creation

APPROACH

Our engagement typically includes

  • Understanding: Customers, competitors, partners, organization, and economics
  • Options: Change levers and decisions to be made
  • Research: Informing decisions with fact
  • Recommendation: Course of Action

Services

The Arnold Group works with technology companies to achieve results. We take an end-to-end view of what’s required to commercialize products into platforms and business solutions — segmented by enterprise purchase behavior, solution set and channel path. This includes prioritizing business opportunities, identifying business model levers, analyzing the latest competitive dynamics across the merger, alliance and partner landscape, developing integrated global implementation plans, and landing to/thru channel BOMs.

Go-To-Market Strategy

Complete Commercialization Strategy

Opportunity Analysis & Prioritization

Commercial Model Development

Monetization, Offer Design & pricing

Packaging & Solution Laddering

Pricing & Licensing

Licensing Model Build & Install

Commercial Negotiation & Training

Sales Strategy & Effectiveness

Sales Scenarios & Motions

Sales Process Simplification

Channel Strategy & Optimization

Partner Recruitment & Enablement

Co-Selling Strategy & Orchestration

Value Prop & Message Creation

Competitive Value Proposition

Positioning & Messaging

Our Clients

Arnold Group clients are industry leaders looking for growth in disruptive technology markets with large, complex, multi-tiered distribution channels. Their offers include Computer hardware and software, User devices, Telecom Equipment and Services, Cloud infrastructure and services and Systems Integration.

Approach

When you engage The Arnold Group, you get a cohesive team with a proven track record in delivering profitable global technology commercialization programs.  You get a team that’s been there, done that, and delivers tested solutions that work. We translate strategic intent into on-going frontline results, and build last mile implementation programs.

Efficient Market Insight

  • Analyze efficiently, leveraging existing data augmented with original research
  • Frame complex issues and trends insightfully
  • Provide actionable insight and interpretation

Hypothesis-based, inductive
(not boiling the ocean)

Pragmatic Recommendations

  • Solve for business objectives
  • Work with proven methods and solutions gained from deep technology GTM experience
  • Develop pragmatic strategies that meet constraints of time, budget

Decision-centric, pragmatic
(not Blue Sky Shelfware)

Effective Change Management

  • Plan and execute change programs
  • Build tactics that are decision-focused
  • Remove roadblocks and enable complex change
  • Provide last mile support

Content-based, Results-oriented
(not endless program management)

Our Team

Carl Albrecht

-
Carl Albrecht

-

Carl has 25 years of experience in the go-to-market and technology industries, 15 of those as a partner at The Arnold Group. Carl has led commercialization strategy, offer development, marketing, sales strategy, and lifecycle services initiatives at many of the world’s top technology vendors. Previously, as a Principal at Booz-Allen, Carl led CEO-level engagements in software, semiconductor, health care, aerospace, airline, industrial products, and other industries. His technology line management executive experience includes VP positions at AT&T Wireless, INVISIC Software, and Claremont Technology Group, CEO of SmartContractor Inc., and co-founder/director of Sharebuilder Inc. Carl began his career as a software engineer for EDS, holds a Bachelor’s Degree from Claremont McKenna College, and an MS in Management from the Sloan School at MIT.

Seattle

Siofra Kiernan

-
Siofra Kiernan

-

Siofra has over 15 years of experience in go-to-market and technology. She advises clients on go-to-market transformations.  She excels at design and management of complex change across the connected commercial chain, including changes to customer/market targeting, offer design, pricing, salesforce, and channel program design.  Siofra has also worked as a line executive at Dell, where she delivered step-change growth in an enterprise sales and services business.  Prior to Dell, Siofra was a senior manager at McKinsey where she led CXO-level engagements at companies in the technology, healthcare and financial services sectors.  Siofra grew up in Ireland and holds a Bachelor’s degree from Trinity College and an MBA from University College, both in Dublin.

Seattle

Fred Beuthel

-
Fred Beuthel

-

Fred has provided division-level financial planning and operational design since 1995, including 3 years as an internal consultant at AT&T Wireless. He began his business career with 3 years of strategic and operational design at Bain & Co. Fred’s experience includes business planning, financial planning, operational restructuring, operations management, product management and go-to-market design. Fred holds a B.A. in Economics from Amherst College and an MBA from The Tuck School at Dartmouth, where he was a Tuck Scholar.

Seattle

Helen Makins

Principal Consultant
Helen Makins

Principal Consultant

Helen brings 17 years of experience across the technology, automotive, and consulting industries where she has specialized in product strategy, marketing and go-to-market design. She has designed and implemented transformative business initiatives including redefining product portfolios and roadmaps, assessing growth opportunities for new products and geographies, and optimizing go-to-market engines. Prior to joining the Arnold Group, Helen spearheaded corporate strategy engagements for CEO and other C-Level executives at NetApp and scaled a technology innovation hub for Robert Bosch that integrates IoT, Connected Vehicles and Autonomous Driving technologies.  As a former management consultant with Kearney, she advised senior leaders in the technology, automotive and retail industries across Asia and United States on entering new markets, transforming go-to-market strategies, and M&A.  Helen holds an MBA from University of Michigan, and a bachelor’s degree from Southwest University for Finance and Economics (China).

Jim Mackey

-
Jim Mackey

-

Jim has led numerous assignments focused in business strategy, sales and marketing in the software industry, with over 10 years at the Arnold Group. Previously, he was Director of Development working with Gary Hamel at Woodside Institute, leading client research and management innovation in strategic resilience, growth, and business creation. In 5 years at Hewlett-Packard, Mr. Mackey was Manager of Corporate Strategy and Planning, leading executive projects in growth and business creation. He brings seven years of professional experience from Booz Allen & Hamilton and Strategic Planning Associates. Mr. Mackey has been published in the MIT Sloan Management Review, and is quoted in the business press. Mr. Mackey was awarded an MBA from Stanford and graduated from Brown University with dual degrees in Engineering, Economics and Management.

Seattle

Jim Neuburger

-
Jim Neuburger

-

Jim is a veteran consultant, executive leader, and entrepreneur, with 25 years of management consulting experience including 15 as a Partner with The Arnold Group and 5 at Booz | Allen | Hamilton (now Strategy&).  Jim has provided services to a broad array of technology and technical product clients with projects in strategy, business planning, marketing and sales, operations, mergers and acquisitions, and general management consulting. Jim’s entrepreneurial experience includes founding and holding executive-level or Board positions at over 10 companies including HubSpan, Quantum Panel, Bridge Partners, PlaNET Internet Solutions, Blue Rooster, Allumia, and Neal Analytics. Jim holds a B.S. in Mechanical Engineering (Magna Cum Laude) from the University of Washington, and an MBA from the University of Michigan.

Seattle

Simon Witts

-
Simon Witts

-

Simon has 30 years of experience in the information technology industry, 18 of which were spent at Microsoft where for his last 8 years there (between 2003 and 2011) he was an officer of the company responsible for the global enterprise business. During this time the sales function was transformed from desktop to server/data center and from product/software to solution/(online) services based and revenues grew from $8b to $23b, making its Microsoft’s largest customer segment. Simon helped design and optimize the sales models to work with partners and, where needed, drove custom go-to-market approaches in target and emerging markets. Simon began his own sales career at IBM UK Limited and he holds a Masters in Information Technology and Bachelor’s Degree in Theoretical Physics, both from University College London. Since leaving Microsoft Simon has worked within the Private Equity industry advising on acquisitions and with improving the go-to-market of portfolio companies.

Seattle

Michael Spencer

-
Michael Spencer

-

Michael is a technologist and business leader with 30  years of experience in the technology sector. He has over 10 years of experience offering Technology Commercialization with The Arnold Group. Michael founded i2 Partners, which offers business strategy and venture development assistance to the internet infrastructure sector. He was formerly Chief Executive Officer of TrulyGlobal Inc., a software development firm focused on internet-based advanced telecommunications services. Michael was a Senior Vice President of Technology Solutions Company (TSCC), responsible for strategy and strategic leadership of the Telecommunications practice. As a Principal at Booz-Allen & Hamilton, he formed and led the Internet Strategy Group of the Communications, Media and Technology practice. Michael holds a degree in Engineering Science from Oxford University.

Seattle

Michael Tomazic

-
Michael Tomazic

-

Mike brings more than 20 years of experience in go-to-market design and the technology sector. As a Principal at Oliver Wyman, Mike led senior-level general management and strategy engagements with a strong focus on Operations and Customer Segmentation. His technology experience includes positions at Microsoft and webMethods/Software AG. Mike co-founded Telephony2/CallButler, a leading provider of Windows-based telephony solutions. Most recently, Mike was the Vice President of Global Alliances for a Microsoft-based BPM vendor where he won three Microsoft Partner of the Year awards and helped position the company for acquisition by OpenText. Mike holds a Bachelor's of Science Degree from the United States Merchant Marine and an MBA from the Kellogg School of Management.

Seattle
1 2 3

The Arnold Group Is Ready To Work With You.

Contact Us

Please contact us below so we can learn more about your project goals.