Carl has 25 years of experience in the go-to-market and technology industries, 15 of those as a partner at The Arnold Group. Carl has led commercialization strategy, offer development, marketing, sales strategy, and lifecycle services initiatives at many of the world’s top technology vendors. Previously, as a Principal at Booz-Allen, Carl led CEO-level engagements in software, semiconductor, health care, aerospace, airline, industrial products, and other industries. His technology line management executive experience includes VP positions at AT&T Wireless, INVISIC Software, and Claremont Technology Group, CEO of SmartContractor Inc., and co-founder/director of Sharebuilder Inc. Carl began his career as a software engineer for EDS, holds a Bachelor’s Degree from Claremont McKenna College, and an MS in Management from the Sloan School at MIT.

Siofra has over 15 years of experience in go-to-market and technology. She advises clients on go-to-market transformations.  She excels at design and management of complex change across the connected commercial chain, including changes to customer/market targeting, offer design, pricing, salesforce, and channel program design.  Siofra has also worked as a line executive at Dell, where she delivered step-change growth in an enterprise sales and services business.  Prior to Dell, Siofra was a senior manager at McKinsey where she led CXO-level engagements at companies in the technology, healthcare and financial services sectors.  Siofra grew up in Ireland and holds a Bachelor’s degree from Trinity College and an MBA from University College, both in Dublin.

Fred has provided division-level financial planning and operational design since 1995, including 3 years as an internal consultant at AT&T Wireless. He began his business career with 3 years of strategic and operational design at Bain & Co. Fred’s experience includes business planning, financial planning, operational restructuring, operations management, product management and go-to-market design. Fred holds a B.A. in Economics from Amherst College and an MBA from The Tuck School at Dartmouth, where he was a Tuck Scholar.

Helen brings 17 years of experience across the technology, automotive, and consulting industries where she has specialized in product strategy, marketing and go-to-market design. She has designed and implemented transformative business initiatives including redefining product portfolios and roadmaps, assessing growth opportunities for new products and geographies, and optimizing go-to-market engines. Prior to joining the Arnold Group, Helen spearheaded corporate strategy engagements for CEO and other C-Level executives at NetApp and scaled a technology innovation hub for Robert Bosch that integrates IoT, Connected Vehicles and Autonomous Driving technologies.  As a former management consultant with Kearney, she advised senior leaders in the technology, automotive and retail industries across Asia and United States on entering new markets, transforming go-to-market strategies, and M&A.  Helen holds an MBA from University of Michigan, and a bachelor’s degree from Southwest University for Finance and Economics (China).

Jim has led numerous assignments focused in business strategy, sales and marketing in the software industry, with over 10 years at the Arnold Group. Previously, he was Director of Development working with Gary Hamel at Woodside Institute, leading client research and management innovation in strategic resilience, growth, and business creation. In 5 years at Hewlett-Packard, Mr. Mackey was Manager of Corporate Strategy and Planning, leading executive projects in growth and business creation. He brings seven years of professional experience from Booz Allen & Hamilton and Strategic Planning Associates. Mr. Mackey has been published in the MIT Sloan Management Review, and is quoted in the business press. Mr. Mackey was awarded an MBA from Stanford and graduated from Brown University with dual degrees in Engineering, Economics and Management.

Jim is a veteran consultant, executive leader, and entrepreneur, with 25 years of management consulting experience including 15 as a Partner with The Arnold Group and 5 at Booz | Allen | Hamilton (now Strategy&).  Jim has provided services to a broad array of technology and technical product clients with projects in strategy, business planning, marketing and sales, operations, mergers and acquisitions, and general management consulting. Jim’s entrepreneurial experience includes founding and holding executive-level or Board positions at over 10 companies including HubSpan, Quantum Panel, Bridge Partners, PlaNET Internet Solutions, Blue Rooster, Allumia, and Neal Analytics. Jim holds a B.S. in Mechanical Engineering (Magna Cum Laude) from the University of Washington, and an MBA from the University of Michigan.

Simon has 30 years of experience in the information technology industry, 18 of which were spent at Microsoft where for his last 8 years there (between 2003 and 2011) he was an officer of the company responsible for the global enterprise business. During this time the sales function was transformed from desktop to server/data center and from product/software to solution/(online) services based and revenues grew from $8b to $23b, making its Microsoft’s largest customer segment. Simon helped design and optimize the sales models to work with partners and, where needed, drove custom go-to-market approaches in target and emerging markets. Simon began his own sales career at IBM UK Limited and he holds a Masters in Information Technology and Bachelor’s Degree in Theoretical Physics, both from University College London. Since leaving Microsoft Simon has worked within the Private Equity industry advising on acquisitions and with improving the go-to-market of portfolio companies.

Michael is a technologist and business leader with 30  years of experience in the technology sector. He has over 10 years of experience offering Technology Commercialization with The Arnold Group. Michael founded i2 Partners, which offers business strategy and venture development assistance to the internet infrastructure sector. He was formerly Chief Executive Officer of TrulyGlobal Inc., a software development firm focused on internet-based advanced telecommunications services. Michael was a Senior Vice President of Technology Solutions Company (TSCC), responsible for strategy and strategic leadership of the Telecommunications practice. As a Principal at Booz-Allen & Hamilton, he formed and led the Internet Strategy Group of the Communications, Media and Technology practice. Michael holds a degree in Engineering Science from Oxford University.

Mike brings more than 20 years of experience in go-to-market design and the technology sector. As a Principal at Oliver Wyman, Mike led senior-level general management and strategy engagements with a strong focus on Operations and Customer Segmentation. His technology experience includes positions at Microsoft and webMethods/Software AG. Mike co-founded Telephony2/CallButler, a leading provider of Windows-based telephony solutions. Most recently, Mike was the Vice President of Global Alliances for a Microsoft-based BPM vendor where he won three Microsoft Partner of the Year awards and helped position the company for acquisition by OpenText. Mike holds a Bachelor's of Science Degree from the United States Merchant Marine and an MBA from the Kellogg School of Management.