Siofra has over 15 years of experience in go-to-market and technology. She advises clients on go-to-market transformations. She excels at design and management of complex change across the connected commercial chain, including changes to customer/market targeting, offer design, pricing, salesforce, and channel program design. Siofra has also worked as a line executive at Dell, where she delivered step-change growth in an enterprise sales and services business. Prior to Dell, Siofra was a senior manager at McKinsey where she led CXO-level engagements at companies in the technology, healthcare and financial services sectors. Siofra grew up in Ireland and holds a Bachelor’s degree from Trinity College and an MBA from University College, both in Dublin.